UNLOCK YOUR FUTURE

✳ IN THIS PROJECT I WAS TASKED TO

empower immigrant students at Cal Poly about voting

The goal of this project was to develop a “guerrilla” advertising campaign to encourage CalPoly students to cast their votes in the November election.

TEAM
Solo Project

TIMELINE
Fall 2024, 2 weeks

SOFTWARE
Adobe Illustrator

ROLE
Creative Director

OVERVIEW

In an effort to increase voter confidence and participation among immigrant students at Cal Poly, "Unlock Your Future" aims to empower individuals by emphasizing the power of their voices in shaping a more inclusive future.

This campaign includes both print and interactive elements, designed to make the voting process more accessible, reassuring, and encouraging for immigrant students from diverse cultural backgrounds.

campaign goals

Empower immigrant students to feel confident about voting by highlighting that their voice matters

Increase awareness of the voting process and resources to make it more accessible to immigrant students

RESEARCH

I interviewed a few immigrant students at Cal Poly to gain a deeper understanding on common perspectives of immigrant students when it comes to voting and politics.

interview questions

Have you ever voted in a previous election?
What's your plan for the upcoming November election?
What emotions do you feel when you think about voting in the U.S. (e.g., anxiety, excitement, confusion)?
In what ways do you feel that your voice plays a role in shaping the future of your community or the country?
How much does your background as an immigrant influence your decision to vote / not vote?
What specific information or resources would make you feel more confident about voting?
What kind of messaging or campaign themes would inspire or encourage you to participate in voting?

interview findings

Reinforce the campaign's focus on empowerment, representation
Emphasize idea that voting is a powerful tool to unlock opportunities and drive change
Make the voting process feel accessible and welcoming for immigrant students

CONCEPT SKETCHES

Within my class, we each picked a section of the Art & Design Department building to display our campaign, so I chose the student lockers.

My concept was to invite engagement with “Unlock Your Future” displayed in multiple languages on locker doors. Opening the locker reveals, "You hold the key to representation," emphasizing each student’s impact.