Contra

Contra is an apple watch app for women navigating the complexities of birth control pill management

Contra

Contra is an apple watch app for women navigating the complexities of birth control pill management

timeline

Fall 2023

3 weeks

ROLE

Designer

Team

Solo Project

Disciplines

Interaction Design

UX Research

introduction

ContraPill is a dedicated birth control tracker designed for WatchOS, providing a streamlined and convenient solution for women utilizing oral contraceptive pills.

With the help of Contra the Pill, this app provides a valuable companion for women navigating the complexities of birth control pill management.

By combining user-friendly design with time-based effectiveness calculations, the app aims to empower women to take control of their reproductive health with confidence and ease.

research

Scoping competitors in the current market

While there are many period-focused apps like Flo, Ease, and Clue, the niche for birth control pill managment/reminder apps is relatively underdeveloped. Most existing apps cater broadly to menstrual cycles or general health tracking

While apps like Flo and Clue offer broad health tracking, ContraPill is the first WatchOS app dedicated exclusively to birth control management, combining wearable tech integration, gamification, and an approachable design to make pill-taking a breeze.

Solutions I wanted to implement:

Emotional Connection

Other applications feel cold and overly medical → turns habit tracking into something felt, not recorded

Smarter Reminders

App tracks pill-taking habits and give a “protection confidence score” based on consistency → feel informed, not anxious

Apple Watch Integration

Utilizes Apple Watch as primary touchpoint → allowing for discrete and quick interactions

ideation

First Iterations

Design System

In adherence to the watchOS app standards, I used the SF Compact Rounded font against a dark background. Vibrant colors were incorporated to ensure visibility and attract the user's attention effectively on the compact screen.

Expense categorization with AI

to keep all shared payments organized

Compatible with Apple Pay

for quick and secure payments on the go

solution

Birth Control Tracking Right at Your Fingertips (Or Wrist)

Receive Timely Reminders

Calculate Pill Effectiveness

Log Hormone Shifts

Educate on Birth Control Best Practices

Additional Promotional Material

View the full case study here!

reflection

Future Improvements

01

Designing for a different device
These limitations pushed me to think differently about my design process, encouraging me to research standard design practices

02

Moving Forward
I am currently working on refining and expanding upon this project by incorporating additional components, particularly focusing on integrating the iPhone aspect into ContraPill

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025