timeline
Spring 2024
4 weeks
ROLE
Designer
Team
Solo Project
Disciplines
Advertising Design
Creative Direction
Overview
This project was developed as a part of a class curriculum for a typography class. The goal of this project was to research and document a place/venue in the San Luis Obispo area and create an informational and promotional campaign targeted towards tourists and local visitors. For this project, I decided to do Downtown SLO’s weekly farmers market
Process
Messaging & Communication Objectives
Discover Small Businesses
Inspire Exploration
Ideation
Design System
deliverables
campaign
Locally Grown, Locally Loved
The "Locally Grown, Locally Loved" campaign centers around an aesthetic that celebrates the natural charm of the Central Coast
Photography
Campaign concepts
Brochure
additional collateral