timeline
Fall 2023
8 weeks
ROLE
Designer
Team
Solo Project
Disciplines
Visual Identity
Graphic Design
Overview
This is a reimagined brand concept and accompanying design solution of San Jose’s Children’s Discovery Museum. While keeping all the current exhibits, I wanted to refresh the museum’s identity to better showcase their core values of creativity, curiosity, and lifelong learning.
The objective of the rebranding initiative was to integrate the concepts of creativity, curiosity, and lifelong learning. This involved creating a new logo, implementing a revamped business system, and developing various applications such as a redesigned website and posters.
WHERE DID “THE LITTLE DUCKLING” COME FROM?
The Children's Discovery Museum has always had a giant inflatable rubber duck on their roof. Although it wasn’t associated with their current branding, I've only seen children refer to it as the “duck museum“ when passing by.
The name "Little Duckling" just makes official what children already knew, and perfectly captures how their young visitors, like ducklings, explore their world with natural curiosity.
Ideation
Concept Sketches
Logo + Name Ideation
Word Mapping
Design System
1
typography
forma djr display - bold
manrope - medium
2
color palette
3
iconography
deliverables
The Little Duckling Discovery Museum embodies creativity, curiousity, and lifelong learning
Additional tickets + SIgnage
brand guidelines manual
Website
Social media
Little Ducklings for A Big World (CSR Campaign)