timeline
Summer 2024
12 weeks
ROLE
Graphic Design Intern
Team
Solo Project
Disciplines
Advertising Design
Marketing
Overview
During my summer graphic design internship at Power Digital Marketing, I learned how to craft engaging Email, Paid Social, Organic Social, and GDN deliverables for various clients, focusing on effective layouts and adhering to established design systems.
For my end-of-semester project, I was able to create a comprehensive marketing campaign for Florence By Mills and present it to the creative team at Power Digital. This project allowed me to bring together creativity and strategy across various platforms while ensuring consistency in the brand's messagin
introduction
Glow With Flo
The “Glow With Flo“ campaign encourages young girls to start the school year confidently by reminding them that their inner glow is what makes them shine.
"Glow" represents not just outer beauty, but also inner confidence, kindness, and self-love -> values at the heart of the Florence by Mills brand.
Logo/Campaign
For the Glow w/ Flo campaign, I designed a logo that gives it its own unique identity while still feeling right at home with the Florence by Mills brand.
The subtle glow effect echoes the campaign’s theme of radiance and self-expression, contrasting with the brand's usually flat, bubbly elements.
Campaign Design System
The colors and fonts are aligned with Florence by Mills' established brand identity to maintain a cohesive brand presenc
Typography
HEADLINE / SUBHEAD
Gotham
Weight
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
BODY COPY
Cera PRO
Weight
Any/all
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Colors
Logo
CTA
Learn More
Learn More
Graphics
deliverables
Paid Social
1080 x 1080
1920 x 1080
Organic Social
1080 x 1080
1920 x 1080
GDN Banner Set
300 x 250
628 x 90
300 x 600
Email Newsletter
Additional Collateral
