Florence By Mills

Glow with Flo is a back-to-school advertising campaign for Florence by Mills

Florence By Mills

Glow with Flo is a back-to-school advertising campaign for Florence by Mills

timeline

Summer 2024

12 weeks

ROLE

Graphic Design Intern

Team

Solo Project

Disciplines

Advertising Design

Marketing

Overview

During my summer graphic design internship at Power Digital Marketing, I learned how to craft engaging Email, Paid Social, Organic Social, and GDN deliverables for various clients, focusing on effective layouts and adhering to established design systems.

For my end-of-semester project, I was able to create a comprehensive marketing campaign for Florence By Mills and present it to the creative team at Power Digital. This project allowed me to bring together creativity and strategy across various platforms while ensuring consistency in the brand's messagin

introduction

Glow With Flo

The “Glow With Flo“ campaign encourages young girls to start the school year confidently by reminding them that their inner glow is what makes them shine.

"Glow" represents not just outer beauty, but also inner confidence, kindness, and self-love -> values at the heart of the Florence by Mills brand.

Logo/Campaign

Notifications come in from text, email, Slack, Discord, DMs… the list goes on. No wonder people feel emotionally exhausted just trying to keep up

Campaign Design System

In the early stages of our project, we knew people were struggling with messages but needed to understand exactly how and why. Before we could even draft a problem statement, we had to explore the communication landscape.

Typography

HEADLINE / SUBHEAD

Gotham

Weight

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

BODY COPY

Cera PRO

Weight

Any/all

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

Colors

Logo

CTA

Learn More

Learn More

Graphics

deliverables

Paid Social

1920 x 1080

1920 x 1080

Organic Social

1920 x 1080

1920 x 1080

GDN Banner Set

1920 x 1080

1920 x 1080

1920 x 1080

Email Newsletter

Additional Collateral

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025

let’s be friends ahaha ⸜(ˊᗜˋ)⸝ !

jk jk … unless?

Built in framer • typeset in noto serif & geist

© 2025 MAXINE ANCHETA → UPDATED 9 . 2025