
timeline
Summer 2024
12 weeks
ROLE
Graphic Design Intern
Team
Solo Project
Disciplines
Advertising Design
Marketing
Overview
During my summer graphic design internship at Power Digital Marketing, I learned how to craft engaging Email, Paid Social, Organic Social, and GDN deliverables for various clients, focusing on effective layouts and adhering to established design systems.
For my end-of-semester project, I was able to create a comprehensive marketing campaign for Florence By Mills and present it to the creative team at Power Digital. This project allowed me to bring together creativity and strategy across various platforms while ensuring consistency in the brand's messagin
introduction
Glow With Flo
The “Glow With Flo“ campaign encourages young girls to start the school year confidently by reminding them that their inner glow is what makes them shine.
"Glow" represents not just outer beauty, but also inner confidence, kindness, and self-love -> values at the heart of the Florence by Mills brand.
Logo/Campaign
Notifications come in from text, email, Slack, Discord, DMs… the list goes on. No wonder people feel emotionally exhausted just trying to keep up

Campaign Design System
In the early stages of our project, we knew people were struggling with messages but needed to understand exactly how and why. Before we could even draft a problem statement, we had to explore the communication landscape.
Typography
HEADLINE / SUBHEAD
Gotham
Weight
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
BODY COPY
Cera PRO
Weight
Any/all
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Colors
Logo



CTA
Learn More
Learn More
Graphics

deliverables
Paid Social
1920 x 1080


1920 x 1080
Organic Social
1920 x 1080


1920 x 1080
GDN Banner Set
1920 x 1080


1920 x 1080

1920 x 1080
Email Newsletter


Additional Collateral







