timeline
Winter 2025
7 weeks
ROLE
Designer
Team
Solo Project
Disciplines
Packaging Design
Brand Identity
The goal of this project was to design a label for a food or beverage with a non paper-based container that communicates my identity and/or serves a community that I identify with.
For this project, I decided to create packaging for blueberry-infused vodka.
Concept & Creative Strategies
With this project, I wanted to explore the duality of vodka through design, balancing the inherent strength of vodka with softer, more refined elements to elevate the drinking experience into something elegant and intimate.
Things I wanted to include:
Keepsake Charm
Add a collectible tag or ribbon around the bottle's neck for a special keepsake
Elegant Accents
Incorporate glitter and iridescent accents to enhance the bottle
Ingredient Focus
Make blueberries the centerpiece of the design to highlight their sweetness
Sketches + Ideation
Font + Color Studies
1
Font mash
birds of paradise + ot neglige
2
pp right gothic
Dark Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
LIGHT Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
CREAM
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
1
label - flat graphic
2
blueberry bottle tag
3
bottle cap sticker
Product Photography
