timeline
Winter 2025
7 weeks
ROLE
Designer
Team
Solo Project
Disciplines
Packaging Design
Brand Identity
The goal of this project was to design a label for a food or beverage with a non paper-based container that communicates my identity and/or serves a community that I identify with.
For this project, I decided to create packaging for blueberry-infused vodka.
Concept & Creative Strategies
The design aims to create a softness to the brand that contrasts with the inherent strength of vodka, creating a balance where vodka can be shared as a more elegant and intimate drinking experience.
Keepsake Charm
Add a collectible tag or ribbon around the bottle's neck for a special keepsake
Elegant Accents
Incorporate glitter and iridescent accents to enhance the bottle
Ingredient Focus
Make blueberries the centerpiece of the design to highlight their sweetness
Sketches + Ideation
Font + Color Studies
1
Font mash
birds of paradise + ot neglige
2
pp right gothic
Dark Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
LIGHT Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
CREAM
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
1
label - flat graphic
2
blueberry bottle tag
3
bottle cap sticker
Product Photography
