timeline
Winter 2025
7 weeks
ROLE
Designer
Team
Solo Project
Disciplines
Packaging Design
Brand Identity
Overview
The goal of this project was to design a label for a food or beverage with a non paper-based container that communicates my identity and/or serves a community that I identify with.
The objective of the rebranding initiative was to integrate the concepts of creativity, curiosity, and lifelong learning. This involved creating a new logo, implementing a revamped business system, and developing various applications such as a redesigned website and posters.
Sketches + Ideation
Concept + Creative strategy
Sketches + Ideation
Font + Color Studies
1
Font mash
birds of paradise + ot neglige
2
pp right gothic
Dark Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
LIGHT Blue
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
CREAM
#1C4174
cmyk(76, 44, 0, 55)
rgb(28, 65, 116)
1
label - flat graphic
2
blueberry bottle tag
3
bottle cap sticker
Product Photography
