LITTLE DUCKLING DISCOVERY MUSEUM

✳ IN THIS PROJECT I WAS TASKED TO

create a full rebrand the Children’s Discovery Museum of San Jose

The goal of this project was to demonstrate and showcase my proficiency in creating a brand. This is a reimagined brand concept and accompanying design solution.

TEAM
Solo Project

TIMELINE
Fall 2023, 8 weeks

SOFTWARE
Adobe Illustrator, Adobe InDesign, Figma

ROLE
Creative Director

This is a reimagined brand concept and accompanying design solution. Our business will take San Jose’s very own Children’s Discovery Museum, and rebrand it as the Little Duckling Discovery Museum. While we’ll maintain the current exhibits — and the museum’s quirkiness, warmth, and playfulness — we’ll be leading with our museum’s core values of creativity, curiosity, and lifelong learning.

The objective of the rebranding initiative was to integrate the concepts of creativity, curiosity, and lifelong learning. This involved creating a new logo, implementing a revamped business system, and developing various applications such as a redesigned website and posters.

OVERVIEW

The exploration of type and color in this study included selecting a dynamic palette and playful typography to evoke a sense of wonder and engagement among visitors

TYPE + COLOR STUDIES

These initial sketches were derived from a study of the brand name and letters. These concepts demonstrate different approaches to the concept of the brand.

CONCEPT SKETCHES