DOWNTOWN SLO FARMERS MARKET
✳ IN THIS PROJECT I WAS TASKED TO
advertise downtown SLO’s farmer’s market
The goal of this project was to demonstrate and showcase my proficiency in developing communication objectives and guiding design choices through conceptual frameworks and content analysis.
TEAM
Solo Project
TIMELINE
Spring 2024, 4 weeks
SOFTWARE
Adobe Illustrator, Adobe InDesign
ROLE
Designer
This project was developed as a part of a class curriculum for a typography class. The goal of this project was to research and document a place/venue in the San Luis Obispo area and create an informational and promotional campaign targeted towards tourists and local visitors. For this project, I decided to do Downtown SLO’s weekly farmers market.
OVERVIEW
TOTE BAG + IMAGERY
locally grown, locally loved
The "Locally Grown, Locally Loved" campaign centers around an aesthetic that celebrates the natural charm of the Central Coast. The design direction features a harmonious blend of soft, earthy grain tones with fresh, lively shades of green and lavender to evoke a sense of local abundance and community warmth. A round, friendly serif font enhances the welcoming feel, giving the campaign a nostalgic yet modern look.
SERIES OF POSTERS (3)
The visuals are designed to reflect the market's commitment to supporting local growers, creating an inviting and wholesome atmosphere for all.
BROCHURE
SOCIAL MEDIA POSTS
